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Distributed for Intellect Ltd

Transglobal Fashion Narratives

Clothing Communication, Style Statements and Brand Storytelling

Distributed for Intellect Ltd

Transglobal Fashion Narratives

Clothing Communication, Style Statements and Brand Storytelling

Everywhere we look, people are using fashion to communicate self and society—who they are, and where they belong. Transglobal Fashion Narratives presents an international, interdisciplinary analysis of those narratives. Moving from sweatshop to runway, page to screen, camera to blog, and artist to audience, the book examines fashion as a mediated form of content in branding, as a literary and filmic device, and as a personal form of expression by industry professionals, journalists, and bloggers.

360 pages | 45 halftones | 7 x 9 | © 2018

Art: Design

Economics and Business: Economics--General Theory and Principles

Film Studies

Media Studies


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Reviews

"Remarkably rich and impressively interdisciplinary. . . . Transglobal Fashion Narratives is a welcome edition [sic] to the growing fashion studies literature. The editors are to be applauded for bringing together such a wealth of material, much of it penned by leading scholars in the field. The diversity, both of subject matter and of methodology, is especially impressive. The volume takes us on a captivating journey from Victorian England to post-crisis Japan, from Oscar Wilde to Hello Kitty, from Dawkins to Deleuze, and from paper dresses to facial hair. . . .  By the quite compelling way it combines approaches to fashion from both the humanities and the social sciences, it will appeal to scholars working in a variety of disciplines, including film studies, literature studies, cultural studies, gender studies, sociology, anthropology, marketing and economics. It will be required reading for anyone with a serious interest in fashion—or rather in the complex and often contradictory ways in which clothing fashions us, as we consume its images, and retell its stories."

Film, Fashion & Consumption

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