Taste and the TV Chef
How Storytelling Can Save The Planet
Distributed for Intellect Ltd
- Contents
- Review Quotes

Introduction
Part One
• Birth of the Cool
• The Manufacture of Delight
• The Making of Britishness
• The Game-changers
Part Two
• Creating a National Conversation
• Creating Capital
• Selling Britain to the World
• Dude Food and Fairy Cakes
• Storytelling and Race
• Storytelling and Class
• The Making of Jamie
• Barthes on Jamie: Myth and the TV Revolutionary
• The Odyssey Narrative
• The Making of Dreams
• Sugar Smart
Part Three
• Intangible Memories
• Sharing the Memories
• The Utopia of Food TV
• A Hungarian Food Revolution
• How to Build a Food Culture
Part Four
• Can Storytelling Save the World?
• Are We There Yet?
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