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Distributed for Intellect Ltd

Sustainability, Participation and Culture in Communication

At a time when sustainability is on everyone’s lips, this volume is one of the first to offer an overview of sustainability and communication issues—including community mobilization, information technologies, gender and social norms, mass media, interpersonal communication, and integrated communication approaches—from a development and social change perspective. Drawing on contemporary theories of communication as well as real-world examples from development projects around the world, the contributors showcase the increasing richness and versatility of communication research and practice. Together, they make a case for adopting a more comprehensive perspective on communication in the areas of development and social change.

410 pages | 7 x 9 | © 2013

Media Studies

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Table of Contents

List of Acronyms

List of Figures and Tables

Introduction: The Kaleidoscope of Text and Context in Communication

Jan Servaes

2. Powerful Beyond Measure? Measuring Complex Systemic Change in Collaborative Settings

Adinda Van Hemelrijck

Part 1: Sustainable Social Change

3. The Global Agenda: Technology, Development, and Sustainable Social Change

Toks Dele Oyedemi

4. ICTs and Mobile Phones for Development in Sub-Saharan African Region

Tokunbo Ojo

5. Fair Trade Practices in Contemporary Bangledeshi Society: The Case of Aarong

Fadia Hasan

6. Asserting Contested Power: Exploring the Control Resistance Dialectic in the World Trade Organization’s Discourse of Globalisation

Rachel Stohr

Part 2: (New) Media for Social Change

7. Revolutions, Social Media, and the Digitization of Dissent: Communicating Social Change in Egypt

Emily Polk

8. Two Cases and Two Paradigms: Connecting Every Village Project and CSO Web2.0 Project in China

Song Shi

9. From Liberation to Oppression: Exploring Activism through the Arts in Authoritarian Zimbabwe

Verity Norman

Part 3: Culture and Participation

10. Right to Communicate, Public Participation, and Democratic Development in Thailand

Boonlert Supadhiloke

11. The Child Reporter’s Initiative in India: A Culture-Centered Approach to Participation

Lalatendu Acharya and Mohan Jyoti Dutta

12. Advancing a Pedagogy of Social Change in Post-Katrina New Orleans: Participatory Communication in a Time of Crisis

David J. Park and Leslie Richardson

13. Gender as a Variable in the Framing of Homelessness

Solina Richter, Katharina Kovacs Burns, Ramadimetja Shirley Mogale, and Jean Chaw-Kant

Part 4: Health Communication

14. Understanding the Spread of HIV/AIDS in Thailand

Patchanee Malikhao

15. Framing Illness and Health on the USAID Website of Senegal

Joelle Cruz

16. Communication for Social Change in Kenya: Using DVD-led Discussion to Challenge HIV/AIDS Stigma among Health Workers

Katrina Philips and Betty Chirchir

17. Effect of a Public Service Announcement on Couple Testing for HIV in Uganda on Beliefs and Intent to Act

Jyotika Ramaprasad

18. Crime and Punishment: Infidelity in Telenovelas and Implications for Latina Adolescent Health

Tilly A. Gurman

Conclusion: Communication for Sustainable Social Change Is Possible, but not Inevitable

Jan Servaes


Authors Index

Subject Index

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