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Distributed for Intellect Ltd

The Social Use of Media

Cultural and Social Scientific Perspectives on Audience Research

This collection of essays provides an overview of research on the social uses of media. Drawing on long traditions in both cultural studies and the social sciences, it brings together competing research approaches usually discussed separately. The topics include up-to-date research on activity and interactivity, media use as a social and cultural practice, and participation in a cultural, political, and technological sense. This volume incorporates current audience and reception studies and makes a significant contribution to the development of interdisciplinary approaches to audience and user studies.

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Table of Contents

      Helena Bilandzic, Geoffroy Patriarche and Paul J. Traudt
Part I: Audience Activity and Interactivity
1. Mode of Action Perspective to Engagements with Social Media: Articulating Activities on the Public Platforms of Wikipedia and YouTube
      Seija Ridell
2. At the Crossroads of Hermeneutic Philosophy and Reception Studies: Understanding Patterns of Cross-Media Consumption
      Tereza Pavlícková
3. Cultivated Performances: What Cultivation Analysis Says about Media, Binge Drinking and Gender
      Andy Ruddock
4. Motivations to Participate in an Online Violent Gaming Community: Use and Gratifications in an Ethnographic Approach
      María T. Soto-Sanfiel
Part II: Media Use as Social and Cultural Practice
5. Imagined Communities of Television Viewers: Reception Research on National and Ethnic Minority Audiences
      Alexander Dhoest
6. Exploring Media Ethnography: Pop Songs, Text Messages and Lessons in a British School
      Caroline Dover
7. Film Audiences in Perspective: The Social Practices of Cinema-Going
      Philippe Meers and Daniel Biltereyst
8. Talking Recipients: An Integrative Model of Socio-Emotional Meta-Appraisal (SEMA) in Conversations about Media Content
      Katrin Döveling and Denise Sommer
9. Parasocial Relationships: Current Directions in Theory and Method
      David Giles
Part III: Cultural, Political and Technological Participation
10. From Semiotic Resistance to Civic Agency: Viewing Citizenship through the Lens of Reception Research 1973–2010
      Kim Christian Schrøder
11. For and against Participation: A Hermeneutical Approach to Participation in the Media
      Lars Nyre and Brian O’Neill
12. Using the Domestication Approach for the Analysis of Diffusion and Participation Processes of New Media
      Corinna Peil and Jutta Röser
13. Creating, Sharing, Interacting: Fandom in the Age of Digital Convergence and Globalized Television
      Melanie Bourdaa and Seok-Kyeong Hong-Mercier
Conclusion: Exciting Moments in Audience Research: Past, Present and Future
      Sonia Livingstone

Notes on Contributors

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