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Distributed for Intellect Ltd

Reinventing Public Service Television for the Digital Future

Since the 1980s there has been much speculation about the demise of public service television, initially because of the advent of cable and satellite television and the variety of entertainment channels they offer. While the proliferation of global niche media might seem to accelerate the demise of public television, in reality, public broadcasters are undergoing a reinvention. Reinventing Public Service Television for the Digital Future draws on fifty interviews with media industry and academic specialists from four countries to discuss on how public service broadcasting institutions are responding to the changes in digital media. This seminal work offers superior insights into the constraints and possibilities of the public service system and its prospects for survival in the age of on-demand media.

253 pages | 7 x 9 | © 2010

Media Studies

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Table of Contents


Chapter 1:   The Need for Reinvention
Chapter 2:   The BBC—’The Cornerstone of National Culture’
Chapter 3:   Channel Four—’A Service with a Difference’
Chapter 4:   The ABC—’The National Broadcaster’
Chapter 5:   SBS—’A Multicultural Service’
Chapter 6:   American Public Television—’A Non-commercial Service’
Chapter 7:   Television New Zealand—’A Crown Owned Company’
Chapter 8:   Public Service Media
Chapter 9:   Trust and Public Service Media


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