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National Conversations

Public Service Media and Cultural Diversity in Europe

Public service broadcasting is in the process of evolving into “public service media” as a response to the challenges of digitalization, intensive competition, and financial vulnerability. While many commentators regard public service as being in transition, a central dimension of its mission—to integrate and unify the nation while respecting and representing plurality—is being reemphasized and relegitimated in a political climate where the politics of migration and cultural diversity loom large in public debate. Through a series of thematic chapters and in-depth national case studies, National Conversations examines the reshaping of public service media and the concomitant development of new guiding discourses, policies, and program practices for addressing difference and lived multiculturalism in Europe. 

200 pages | 6 halftones | 7 x 9 | © 2014

Media Studies

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Table of Contents

Introduction: National Conversations: Public Service Media and Cultural Diversity in Europe

Karina Horsti, Gunilla Hultén and Gavan Titley
Section 1: The Rise of Diversity and Transition to Public Service Media: Complementary Perspectives
1. Diversity, Broadcasting and the Politics of Representation
Sarita Malik (Brunel University)
2. The Cultural Diversity Turn: Policies, Politics and Influences at the European Level
Karina Horsti (University of Jyväskylä)
3. Public Service Media and Cultural Diversity: European Regulatory and Governance Frameworks
Tarlach McGonagle (University of Amsterdam)
Section 2: Policies, Practices and Future Directions: National Case Studies

4. Between Diversity and Pluriformity: The ‘New Style’ of Dutch Broadcasting
Isabel Awad and Jiska Engelbert (Erasmus University, Rotterdam)
5. Struggling with Multiculturalism? Cultural Diversity in Flemish Public Broadcasting Policies and Programmes
Alexander Dhoest (Unversity of Antwerp)
6. Ireland, the ‘Migration Nation’: Public Service Media Responses Between Discourse and Desire
Gavan Titley (National University of Ireland, Maynooth)
7. A Vulnerable Diversity: Diversity policies in Swedish Public Service Media
Gunilla Hultén (Stockholm University)
8. The Politics of a Multicultural Mission: Finland’s YLE in a Changing Society
Karina Horsti (University of Jyväskylä)
9. The Multicultural Mission in Public Service Broadcasting: The Case of Norway
Gunn Bjørnsen (Volda University College)
10. Estonian Broadcasting and the Russian Language: Trends and Media Policy
Andreas Jöesaar and Salme Rannu (Tartu University)
Afterword: ‘And That’s Goodnight from Us’: Cultural Diversity and Its Challenges for Public Service Media
Andrew Jakubowicz (University of Technology, Sydney)


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