Introduction 1

1. Conceptualizing Mediatization: Contexts, Traditions, Arguments 14

2. Looking Beyond the Field: Development of the Mediatization

Research Agenda 25

3. Mediation and Reception: Some Theoretical and Methodological

Connections in Latin American Communication Studies 38

4. Mediated Perception and the Mediatization of Seeing:

Perspectives for Researching Visual Communication with

a Mediatization Lens 53

5. Eliseo Verón’s Semio-anthropological Concept of Mediatization:

Its Relevance for an Historic and Systematic Approach in the

Field of Communication Theory 72

6. Beyond the Theoretical Conversations on the Origins of

Mediatizations: A Post-disciplinary Exchange 87

7. Interview with Eliseo Verón: ‘Television, This “Massive”

Phenomenon that We Know Is Condemned to Disappear 104

8. Interview with Friedrich Krotz: ‘Technologies of Communication

Are Becoming Media if People Use Them such that They Are

Institutionalized in Culture and Society 112

9. The Web’s People: Mediatization and Transformation of the

Political Sphere 122

10. “Travel like a Local”: The Mediatization of Alternative

City Tourism, and Its Social Consequences 137

11. Recommender Systems: The Interplay between Asymmetry

Spaces and the Mediatization of Access and Circulation 152

12. Musical Mediatizations: Platforms and Social Spaces 168

13. The Dispute over ‘Gender’ in Current Mediatization: Between

Passion, Empowerment and Disciplined Sexualities 181

14. Conclusion: On the Possibility of Intellectual Trading Zones 198

Index 211