The Media Equation
How People Treat Computers, Television, and New Media Like Real People and Places
Distributed for the Center for the Study of Language and Information
305 pages
|
6 x 9
|
© 1996, 2002
- Contents
Table of Contents

Contents
Preface
Introduction
1 The Media Equation
Media and Manners
2 Politeness
3 Interpersonal Distance
4 Flattery
5 Judging Others and Ourselves
Media and Personality
6 Personality of Characters
7 Personality of Interfaces
8 Imitating Personality
Media Emotion
9 Good versus Bad
10 Negativity
11 Arousal
Media and Social Roles
12 Specialists
13 Teammates
14 Gender
15 Voices
16 Source Orientation
Media and Form
17 Image Size
18 Fidelity
19 Synchrony
20 Motion
21 Scene Changes
22 Subliminal Images
Final Words
23 Conclusions about the Media Equation
References
Chapter References
Author Index
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