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Distributed for Intellect Ltd

Design for Business

Volume 3

This collection continues the successful Design for Business series, gathering work by scholars, researchers, and professionals that aim to raise awareness of design as a strategic business resource by consolidating it with other divergent, yet highly influential fields. Volume 3 covers such topics as the branding of a nation, care for the aging, public transportation, airports, workplace interiors, manufacturing, economic competitiveness, and public funding for new product development. First presented at the Design for Business research conference in Melbourne, Australia, the contributions assembled here will together keep pushing the interaction of design and business forward in productive, innovative ways.

228 pages | 25 color plates, 25 halftones | 9 x 9 | © 2015

Design for Business

Art: Design

Media Studies


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Table of Contents

Preface
Kristin McCourtie

Foreword
George Cairns

The role of Design in Business
Gjoko Muratovski

Models of Design: Envisioning a Future Design Education
Ken Friedman

Are You on Board? The Role of Design-led Innovation in Strengthening Key Partnerships within an Australian Airport
Rebecca Price, Cara Wrigley and Alexander Dreiling

Publicly Funded Design Support for Small and Medium Manufactures: How it might be best managed
James Woudhuysen and Peter Ford

Understanding, Utilizing and Valuing Design Tools in Business
Rohan Doherty, Cara Wrigley and Judy Mathews

New Zealand’s Nation Brand and its Impact on Exporting Businesses
Eden Potter and Raul Sarrot

Design for Competitive Advantage in Capital Goods
Robbie Napper

Insights from Scotland’s First Design-led Innovation Program for SMEs to Enhance Economic Competitiveness and Design Leadership
Catherine Docherty and Jill MacBryde

Applying Design-led Innovation in a Not-for-profit Aged Care Provider to Create Shared Value
Erez Nusem, Aimee Defries and Cara Wrigley

Is the Interior Design of Your Workplace Honing or Blunting Your Competitive Edge?
Kellee Frith

Gamification in Design – A Conversation with Søren Ingomar Petersen
Gjoko Muratovski

Acknowledgments
Organizers, Advisory Board, Review Panel and Conference Partners

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