Design for Business
Volume 1
Distributed for Intellect Ltd
199 pages
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Illustrated in color throughout
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10 1/2 x 10 1/2
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© 2012
- Contents
Table of Contents
Contents
Preface ~ Ken Cato
Foreword ~ Kristin McCourtie
Adding value to business and industry ~ Gjoko Muratovski
The importance of research and strategy in design and branding: Conversation with dana Arnett ~ Gjoko Muratovski
Design thinking and futures thinking, strategic business partners or competitors? Exploring commonalities, differences and opportunities ~ Bridgette Engeler Newbury
Transforming consumerism by design; reconsidering sustainability and behaviours change ~ Robert Crocker
Rapid adjustments required; How Australian design might contend with a carbon constrained economy ~ Leyla Acaroglu, Liam Fennessy
Industry-driven design education: How much should market/industry dictate pedagogy? ~ Katja Fleischmann
Strategic implementation of design research training: A Case study of the studio-based industrial design PhD embedded in the manufacturing sector ~ Robbie Napper
Developing leaders for the future through art and design studios ~ Barbara de la Harpe, Megan McPherson, Thembi Mason
Interior design as a strategic tool to support diffusion of innovation in the workplace ~ Agustin Chevez Bernaldo de Quiros, Alanya Drummond, Laurie Aznavoorian
A new behavioural methodology: Measuring the effect of packaging design on shopper’s memory ~ Maria Alejandra Pinero de Plaza, Larry Lockshin, Rachel Kennedy, Armando Maria Corsi
Unconscious emotional effects of packaging design elements ~ Lewis Liao, Armando Maria Corsi, Larry Lockshin, Polymeros Chrysochou
More than just a pretty face: The marketing role of colours, fonts and logos ~ Jenni Romaniuk, Nicole Hartnett
Appropriate or inappropriate? Strategic considerations when representing Indigenous culture in communication design and branding ~ Russell Kennedy
Acknowledgements
Foreword ~ Kristin McCourtie
Adding value to business and industry ~ Gjoko Muratovski
The importance of research and strategy in design and branding: Conversation with dana Arnett ~ Gjoko Muratovski
Design thinking and futures thinking, strategic business partners or competitors? Exploring commonalities, differences and opportunities ~ Bridgette Engeler Newbury
Transforming consumerism by design; reconsidering sustainability and behaviours change ~ Robert Crocker
Rapid adjustments required; How Australian design might contend with a carbon constrained economy ~ Leyla Acaroglu, Liam Fennessy
Industry-driven design education: How much should market/industry dictate pedagogy? ~ Katja Fleischmann
Strategic implementation of design research training: A Case study of the studio-based industrial design PhD embedded in the manufacturing sector ~ Robbie Napper
Developing leaders for the future through art and design studios ~ Barbara de la Harpe, Megan McPherson, Thembi Mason
Interior design as a strategic tool to support diffusion of innovation in the workplace ~ Agustin Chevez Bernaldo de Quiros, Alanya Drummond, Laurie Aznavoorian
A new behavioural methodology: Measuring the effect of packaging design on shopper’s memory ~ Maria Alejandra Pinero de Plaza, Larry Lockshin, Rachel Kennedy, Armando Maria Corsi
Unconscious emotional effects of packaging design elements ~ Lewis Liao, Armando Maria Corsi, Larry Lockshin, Polymeros Chrysochou
More than just a pretty face: The marketing role of colours, fonts and logos ~ Jenni Romaniuk, Nicole Hartnett
Appropriate or inappropriate? Strategic considerations when representing Indigenous culture in communication design and branding ~ Russell Kennedy
Acknowledgements
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