Skip to main content

Distributed for Intellect Ltd

Celebrity Culture and the Entertainment Industry in Asia

Use of Celebrity and its Influence on Society, Culture and Communication

Offering rare insight into the world of celebrity and media in China and beyond, Celebrity Culture and the Entertainment Industry in Asia looks closely at the dynamics of stardom and celebrity endorsement in the region and examines its impact on marketing and media.
Through first-hand interviews with celebrities and entertainment industry practitioners, the authors discuss the social, cultural, and economic influences of celebrity. Dialogues with celebrities such as Kwok-Leung Kam, Bob Lam, Denise Ho, Hilary Tsui, and Francis Mak provide insider accounts of celebrity formation, management, and marketing in Hong Kong and Mainland China, as well as South Korea and Taiwan.

200 pages | 50 halftones | 7 x 9 | © 2017

Asian Studies:

Intellect Ltd image

View all books from Intellect Ltd

Be the first to know

Get the latest updates on new releases, special offers, and media highlights when you subscribe to our email lists!

Sign up here for updates about the Press