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Creative Infrastructures

Art, Money and Entrepreneurial Action

Essays on the relationship between artists and entrepreneurship. 

As in sports, business, and other sectors, the top 1% of artists have disproportionately influenced public expectations for what it means to be successful. In Creative Infrastructures, Linda Essig takes an unconventional approach and looks at the quotidian artist—and at what they do, not what they make. All too often, artists who are attentive to the business side of their creative practice are accused of selling out. But for many working artists, that attention to business is what enables them not just to survive but to thrive. When artists follow their mission, Essig contends that they don’t sell out, they spiral up by keeping mission at the forefront. Through illustrative case studies from culturally and racially diverse communities, Essig examines the relationships between art, innovation, entrepreneurship, and money while offering a theory for arts entrepreneurship that places more emphasis on means than ends. 

202 pages | 5 halftones | 6 3/4 x 9.45


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Table of Contents

Prologue

Essay One: An Ouroboros of Self- Sustainability 

Essay Two: Motivation, Symbolic Meaning, and Social Impact 

Essay Three: Art, Capitalism, and Its Discontents 

Essay Four: Novelty, Uniqueness, Originality 

Essay Five: Making Way for Impact 

Essay Six: The Nature of (Arts) Entrepreneurial Action 

Essay Seven: Being an Entrepreneurial Artist 

Essay Eight: Eschewing Scarcity and Finding Abundance 

Essay Nine: Buying Up, Not Selling Out 

Epilogue: A Future Imaginary 

Bibliography 

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