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Gabriel Tarde On Communication and Social Influence

Selected Papers

Edited and with an Introduction by Terry N. Clark 
With a Foreword by Morris Janowitz

Gabriel Tarde ranks as one of the most outstanding sociologists of nineteenth-century France, though not as well known by English readers as his peers Comte and Durkheim. This book makes available Tarde’s most important work and demonstrates his continuing relevance to a new generation of students and thinkers.

Tarde’s landmark research and empirical analysis drew upon collective behavior, mass communications, and civic opinion as elements to be explained within the context of broader social patterns. Unlike the mass society theorists that followed in his wake, Tarde integrated his discussions of societal change at the macrosocietal and individual levels, anticipating later twentieth-century thinkers who fused the studies of mass communications and public opinion research.

Terry N. Clark’s introduction, considered the premier guide to Tarde’s opus, accompanies this important work, reprinted here for the first time in forty years.


332 pages | 5 1/4 x 8 | © 1969

Heritage of Sociology Series

Sociology: Collective Behavior, Mass Communication

Table of Contents

Preface
Introduction by Terry N. Clark

I. THE NATURE AND SCOPE OF SOCIOLOGY

1. Sociology
2. Economics and Sociology
3. Sociology, Social Psychology, and Sociologism
4. A Debate with Emile Durkheim

II. GENERAL PRINCIPLES OF SOCIOLOGY

5. Basic Principles
6. Invention
7. Opposition

III. THE LAWS OF IMITATION

8. Logical Laws of Imitation
9. Extra-Logical Laws of Imitiation
10. Process of Imitation

IV. PERSONALITY AND ATTITUDE MEASUREMENT

11. Belief and Desire

V. METHODOLOGY, METHODS, AND QUANTIFICATION

12. Empirical Bases of Sociological Theory
13. Quantification and Social Indicators

VI. SOCIAL STRATIFICATION

14. The Origins and Functions of Elites

VII. SOCIAL CONTROL AND DEVIANCE

15. Criminal Youth

VIII. COLLECTIVE BEHAVIOR

16. The Public aand the Crowd

IX. PUBLIC OPINION, MASS COMMUNICATIONS, AND PERSONAL INFLUENCE

17. Opinion and Conversation

BIBLIOGRAPHY

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