Cultural Excursions
Marketing Appetites and Cultural Tastes in Modern America

462 pages
|
33 halftones
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6.90 x 10.00
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© 1990
- Contents
Table of Contents

Contents
Introduction
1. Four Stages of Cultural Growth: The American City
2. All the World a Melting Pot? Japan at American Fairs, 1876-1904
3. Museums, Mechandising, and Popular Taste: The Struggle for Influence
4. A Historical Perspective on Museum Advocacy
5. Cultural Institutions and American Modernization
6. Great American Fairs and American Cities: The Role of Chicago’s Columbian Exposition
7. Museums: The Hidden Agenda
8. Utopian Fiction and Its Discontents
9. The Drama of Consumer Desire
10. John Philip Sousa and the Culture of Reassurance
11. Who Owns Our Myths? Heroism and Copyright in an Age of Mass Culture
12. Collective Possession: J. Pierpont Morgan and the American Imagination
13. The Changing Landscape
Spaced Out at the Shopping Center
Living with Lobbies
Parking the Garage
14. Iconography and Intellectual History: The Halftone Effect
15. Color and Media: Some Comparisons and Speculations
16. Pictorial Perils: The Rise of American Illustration
17. Designs on Demand: Art and the Modern Corporation
Notes
Illustration Credits
Index
1. Four Stages of Cultural Growth: The American City
2. All the World a Melting Pot? Japan at American Fairs, 1876-1904
3. Museums, Mechandising, and Popular Taste: The Struggle for Influence
4. A Historical Perspective on Museum Advocacy
5. Cultural Institutions and American Modernization
6. Great American Fairs and American Cities: The Role of Chicago’s Columbian Exposition
7. Museums: The Hidden Agenda
8. Utopian Fiction and Its Discontents
9. The Drama of Consumer Desire
10. John Philip Sousa and the Culture of Reassurance
11. Who Owns Our Myths? Heroism and Copyright in an Age of Mass Culture
12. Collective Possession: J. Pierpont Morgan and the American Imagination
13. The Changing Landscape
Spaced Out at the Shopping Center
Living with Lobbies
Parking the Garage
14. Iconography and Intellectual History: The Halftone Effect
15. Color and Media: Some Comparisons and Speculations
16. Pictorial Perils: The Rise of American Illustration
17. Designs on Demand: Art and the Modern Corporation
Notes
Illustration Credits
Index
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