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The Visual Elements

In these essential handbooks, research scientist and award-winning photographer Felice C. Frankel offers accessible guidance for scientists and engineers who must communicate their work visually for grant applications, journal submissions, and conference or poster presentations. The format of these books—each focusing on a crucial aspect of visual communication, such as photography and design—is new, but Frankel’s goal is not. Over the past 25 years, in her writing, popular online courses, and public lectures, Frankel has shown scientists and engineers the importance of presenting their work in clear, concise, and visually-appealing ways that maintain scientific integrity. When she helps researchers create beautiful images of scientific phenomena, she is interested in more than helping them to reach their research community or to gain public attention. With the right visual elements, Felice shows the power of reflection—how to create images that help researchers to look longer and to understand more fully their own work.

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