Why I Buy
Self, Taste, and Consumer Society in America
Distributed for Intellect Ltd
166 pages
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15 halftones
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7 x 9
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© 2013
- Contents
Table of Contents

Contents
Acknowledgements
Introduction: My Self and Consumer Society
1. Dualism: What I Really Am
2. Individualism: The Liberal Dream of the Rugged Individualist
3. Expressivism: I Sing Myself
4. Consumer Society
5. Advertisements: Representations of the Self
6. The Rest of the World: An Empirical Test
Conclusion: What Next?
Bibliography
Appendix
Index
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