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Attracting Customers in a Distracted World

A strategy guide for finding customers for your business in a distracted digital world.

The internet has fundamentally changed how businesses reach their customers. Whereas historically it took a major, expensive marketing campaign to get the attention of potential customers, now digital visibility offers similar results on a much more modest budget. Visible! illustrates how by deploying the concept of “smart visibility” to show businesses and entrepreneurs how to more easily find their audience and build a brand.

220 pages | 15 halftones | 5 1/4 x 8 1/2 | © 2023

Economics and Business: Business--Business Economics and Management Studies

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