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Distributed for Intellect Ltd

Touring the Screen

Tourism and New Zealand Film Geographies

Following the success of prominent feature films shot on location, including Tolkien’s wildly popular The Lord of the Rings, New Zealand boasts an impressive film tourism industry. This book examines the relationship between New Zealand’s cinematic representation—as both a vast expanse of natural beauty and a magical world of fantasy on screen—and its tourism imagery, including the ways in which savvy local tourism boards have in recent decades used the country’s film representations to sell New Zealand as a premiere travel destination. Focusing on the films that have had a strong impact on marketing strategies by local tourist boards, Touring the Screen will be of interest to all those working and studying in the fields of cinema, postcolonial history, and tourism studies.

231 pages | 20 halftones, 10 tables | 7 x 9 | © 2011

Film Studies

Travel and Tourism: Travel Writing and Guides

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Table of Contents


  Scope of the study
  Film, tourism and postmodernism
  Chapter outline
Early New Zealand Films and Western Voy(ag)eurs
  New Zealand, or the "world in a nutshell"
  New Zealanders: "eternal tourists and proud pioneers"
  The Maori: between ethnographic and tourist romance
  Empty landscapes and (post)colonial enterprises
1940–1990: New Zealand Film Landscapes for Prospective ’Cinenauts’
  From the National Film Unit to the Film Commission
  Mapping New Zealand landscapes
  Place versus space
  Escape from the narrative space
  Transitional space, porous space: the road
  The city, or New Zealand dystopia
  Natural places and natural spaces: the mountain and the bush
  Journey to the centre of the film: the ’cinenauts’
The Legacy of The Piano: Film-Tourist Geographies and the Aesthetic of the Sublime
  Methodological premises
  Ada McGrath: a Victorian adventure tourist in New Zealand
  Nature, space and narrative
  Locations and national identity
  Framing the beach
  Return to the beach: Memory and Desire
From Ngati to Whale Rider: The Filmic Journey of the Indigenous Traveller
  Fourth Cinema
  Whale Rider: indigenous locations and global imaginary
  Whangara: between reality and hyper-reality
  Ethnographic, neo-colonial and tourist gazes
  The indigenous traveller
  The hybrid traveller
  The Western traveller
From Mt. Fuji to Mt. Taranaki: Dépaysement and Celebrity Worship in The Last Samurai
  The Last Samurai in Taranaki
  The Last Samurai and tourist imagination
  From Mt. Taranaki to Mt. Fuji: negotiating the meaning of place
  Celebrity worship
  The management of film-induced tourism: critical factors
’Welcome to New Zealand, Home of Middle Earth’: Heterotopian Impulse, Western Anxiety and Spatial Identity in The Lord of the Rings
  The Lord of the Rings: merchandising and film franchise
  Style, narrative and space in The Lord of the Rings
  9/11 and Western anxiety
  New Zealand


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