Social Media in South India

Shriram Venkatraman

Social Media in South India

Shriram Venkatraman

Distributed for UCL Press

256 pages | 46 illustrations | 6 x 9 1/4 | © 2017
Paper $35.00 ISBN: 9781911307921 Published April 2018 For sale in North America only
Cloth $65.00 ISBN: 9781911307938 Published April 2018 For sale in North America only
This book is one of the first ethnographic studies to explore the use of social media in the everyday lives of people in Tamil Nadu, a region of South India experiencing rapid change. In the past decade, there has been an influx of IT companies into a space once dominated by agriculture, resulting in a complex juxtaposition between an evolving knowledge economy and the traditions of rural life. This study suggests there is a blurring of boundaries and asserts that the use of various social media platforms in the region, while seeming to induce societal change, also remain bound by local practices influenced by class, age, gender, and caste.
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