Social Media in Emergent Brazil

How the Internet Affects Social Mobility

Juliano Spyer

Social Media in Emergent Brazil

Juliano Spyer

Distributed for UCL Press

240 pages | 77 illustrations | 6 x 9 1/4 | © 2017
Paper $35.00 ISBN: 9781787351660 Published April 2018 For sale in North America only
Cloth $65.00 ISBN: 9781787351677 Published April 2018 For sale in North America only
Since the birth of the internet, low-income Brazilians have received little government support to help them access it. In response, they have largely self-financed their digital migration, which can be seen in the rise of internet cafés in working-class neighborhoods and families purchasing their own computers through special agreements. Juliano Spyer argues that social media is the way for low-income Brazilians to stay connected, despite systematic ridicule from the more affluent, thus suggesting that social media serves a crucial function in strengthening traditional social relations.
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