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Social Media-New Masses

Mass gatherings are at the center of contemporary discussions about community formation, communication, and social control. As new digital technologies and social media platforms have emerged, the concept of the mass gathering has evolved in parallel to take account of the different ways masses and crowds may form, including digital masses like flash mobs and protest groups. At the same time, these new digital masses provide a remarkable opportunity to reevaluate the broader historiographical framework surrounding mass gatherings.
With Social Media—New Masses, Inge Baxmann, Timon Beyes, and Claus Pias have brought together a diverse group of sociologists, media and cultural studies theorists, and historians of knowledge and technology who, together, outline the contours of this expanding field of research and analyze the differences between the old and new conceptions of masses and the distinct conditions and political consequences for each. Contributors to the volume include Marie-Luise Angerer, Dirk Baecker, Christian Borch, Christoph Engemann, Charles Ess, Wolfgang Hagen, Peter Krapp, Mirko Tobias Schäfer, and Sebastian Vehlken.

376 pages | 48 halftones | 6 1/3 x 9 1/2 | © 2016

Sociology: General Sociology


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Table of Contents

An Introduction in Ten Theses
I. Which Crowds?
                Introduction (Inge Baxmann)
Christian Borch
                Crowd Mediation
                On Media and Collective Dynamics
Christiane Heibach
                From Masses to Collectives
                Dimensions of a Discursive Paradigm Shift
Florian Sprenger
                Inertia, Acceleration, and Media/Theory
Irina Kaldrack and Theo Röhle
                Creating Subsets of the Masses
                Taxonomies, Orders, and Crowds in Facebook’s Open Graph Protocol
Roland Meyer
                Augmented Crowds
                Identity Management, Face Recognition, and Crowd Monitoring
II. Which Media?
                Introduction (Claus Pias)
Wolfgang Hagen
                Discharged Crowds
                On the Crisis of a Concept
Michael Andreas
                “Open” and “Free”
                On Two Programs of Social Media
Dirk Baecker
                The Sociology of Media
Sebastian Vehlken
                Reality Mining
                On New (and Former) Methods of Social Simulation
Christopher Engemann
                Human Terrain System
                Social Networks and the Media of Military Anthropology
III. Which Public Spheres?
Introduction (Tim Beyes)
Sascha Simons
                The Ornament of Mass Customization
                On the Collective Consciousness of Dispersed Examiners
Carolin Wiedemann
                Collectivity without Identity
                Anonymous, Flexible Infrastructures, and the Event of the Common
Mirko Tobias Schäfer
                Unstable (Counter) Publics
                Online Platforms as Hybrid Forums for Socio-Political Debates
Christoph Bieber
                Towards and Ethics of the Leak?
                WikiLeaks as a Programmed Public Sphere
Peter Krapp
                Between the Madness and the Wisdom of Crowds
                Computer Games and the Distraction Economy
IV. Commentaries
Marie-Luise Angerer
                Short-Circuiting the Masses
Charles Ess
                Falling Between Two Chairs – or Three, or…
List of Contributors

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