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Distributed for Campus Verlag


The Essence of the Craft

In today’s competitive world, good management is essential. With Management: The Essence of the Craft, Fredmund Malik—one of the most prominent authors of management scholarship in Europe—draws on the works of Stafford Beer, Peter Drucker, Friedrich von Hayek, and Viktor Frankl to outline the basic principles of effective professional management. While previous studies have relied strictly on human psychology to evaluate existing theories of management, Malik instead employs a cybernetics of complex systems for the task. Though Mangagement is written primarily for managers in the business world, it will be valuable to those in other fields facing management tasks.

304 pages | 6 x 9 | © 2010

Economics and Business: Business--Business Economics and Management Studies

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Table of Contents

Author’s Preface to the English Edition 2010
Preface to the New German Edition 2007
Concept and Logic of the Series: “Management: Mastering Complexity”
Central Propositions
A Word on the Terms Used

Part I: What Managements Is and What It Is Not

1. What Management Is Not

2. What Management Is

3. Why Management Is Important

4. Right Management Is Universally Valid

Part II: Effectiveness: Managing People —Managing a Business

5. Managing People: The Standard Model of Right and Good Management

6. Managing a Business: The Integrated Management System (IMS®)

Part III: The General Management Functions

7. The Basic Model of General Management

8. The Organization’s Environment

9. Corporate Policy and Corporate Governance

10. Strategy

11.  Structure

12.  Culture

13.  Executives

14.  Innovation and Change

Part IV: Management is Getting Things Done

15.  Implementation

Epilog—Management Responsibility and Management Ethics
Appendix—The Malik Management System and Its Users
About the Author


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