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Interpreting and Experiencing Disney

Mediating the Mouse

A collection of essays exploring the wide-ranging influence of the Walt Disney Company.  

It would be difficult to go through life without ever encountering a Disney product. Since the first Mickey Mouse cartoon premiered in 1928, Disney has played a central role in shaping American popular culture, and it has expanded to the global market. The company positioned itself as a titan of family entertainment, and many of its offerings, from films to consumable products, have become embedded in the minds of children and adults, woven into many of our life experiences. Fans of Disney build connections with their favorite characters and franchises, fueled by Disney’s marketing practices. Others have developed a near-cult-like relationship with the brand, equating its products with religious icons and theme park visits with pilgrimages. 

This edited volume looks beyond the movies and merchandise to peer into the very heart of the Disney phenomenon: how the fan response drives the corporation’s massive marketing machine and how the corporate response, in turn, shapes the fan experience.

250 pages | 3 halftones | 6 3/4 x 9 1/2

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"This book is a significant contribution to Disney studies in that its authors point to the dialogical relationship Disney has historically had with American and European society. Like the Disney Company itself, Disney studies is presented as in constant evolution."

International Journal of Communication



Table of Contents


Part 1: Interpreting Disney

Abbreviating Mickey Mouse: The Art of Remediation in Disney Cartoons

‘You Grow Up to Be A Duck Fan In Your Mother’s Womb’: The Bond Between Finnish People And Donald Duck

Toad, Alice, and Peter: From England to Disneyland and Back Again

Egalitarian or Stereotypical?: Gender Representation in Disney Feature Fairy tales of the Twenty-First Century

Father Still Knows Best: Exploring the Construction of Traditional Masculinity as Depicted in Portrayals of Fatherhood in Disney Princess Movies

Poisoned Apples: Womanhood in Disney’s Snow Whit

A Rhetoric of Classism and Reading Cultures in Disney’s Beauty and the Beast

Part 2: Experiencing Disney

‘Our Cartoon City Upon a Hill’: Disneyland, Disney World, and American Identity

Can Small World Ever Be Politically Correct?

Reading the Disney Princess Attractions: Narrative Adaptation, Immersion, and Control in the Magic Kingdom’s Expanded Fantasyland

Online Brand Communities: A Case Study of Disney

I’m Disney Bound: Costuming as Psycho-Spiritual Practice

A Journey From Girl to Womanhood: The Influence of Disney Princess Fashion on the Female Gender

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