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Distributed for University of British Columbia Press

Global Goes Local

Popular Culture in Asia

In Global Goes Local, international scholars from a variety of disciplinary perspectives examine different forms of popular culture in Asia. Covering topics from pop music in Korea to TV commercials in Malaysia, this collection shows how imported cultural forms can be invested with fresh meaning and transformed by local artists to result in new forms of assertion and resistance that also meet the needs of their particular audiences.

320 pages

Table of Contents



Asia and Global Popular Culture: The View from He Yong's Garbage Dump / Richard King and Timothy J. Craig

Part 1: Global versus Local -- Hybridity and Appropriation in Asian Popular Culture

1. Hulk Hogan in the Rainforest / Peter Metcalf

2. Hybridity and Disjuncture in Mainland Chinese Popular Music / Mercedes M. Dujunco

3. Under Attack: Mass Media Technology and Indigenous Musical Practices in the Philippines / Michiyo Yoneno Reyes

4. Rocking East and West: The USA in Malaysian Music (An American Remix) / Eric C. Thompson

5. Exploding Ballads: The Transformation of Korean Pop Music / Keith Howard

Part 2: Political, Ideological, and Spiritual Tensions in Asian Popular Culture

6. The Poetics and Politics of Sister Drum: "Tibetan" Music in the Global Marketplace / Janet L. Upton

7. Television Drama in China: Engineering Souls for the Market / Michael Keane

8. Moral Advertising in Malaysian TV Commercials / Todd Joseph, Miles Holden and Azrina Husin

9. "You May Not Believe, But Never Offend the Spirits": Spirit-Medium Cults and Popular Media in Modern Thailand / Pattana Kitiarsa

10. Revisioning Japanese Religiosity: Osamu Tezuka's Hi no tori (The Phoenix) / Mark MacWilliams

Part 3: The Creation, Assertion, and Representation of Identity in Asian Popular Culture

11. Images of Asians in the Art of the Great Pacific War, 1937-45 / Nancy Brcak and John Pavia

12. To Fight

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