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The Designer

Half a Century of Change in Image, Training, and Technique

Design is one of the most rapidly changing fields in the art world, as professionals, students, and teachers must reckon with new technologies before the older versions have much time to collect dust. In The Designer, Rosemary Sassoon surveys fifty years of change in the world of design, evaluating the skills that have been lost, how new techniques affect everyday work, and how training methods prepare students for employment. This indispensable volume reveals how design is both an art and a skill—one with a rich past and momentous relevance for the future.
Along the way, Sassoon traces the fascinating trajectory of her own career, from its beginning at art school and an early apprenticeship to her work as an established professional, with advice for designers at every stage of their own development. Weaving together biography and career advice, theory and practice, The Designer provides a unique history of the art form and looks ahead to an age of ever-changing attitudes to drawing, aesthetics, and artistic practice.

144 pages | 32 halftones | 7 x 9

Art: Art--General Studies

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"A book that challenges many preconceptions and can be quite critical. . . but which recognises the pluses as well as the minuses of the current state of education and comes up along the way with many positive suggestions." – Design Arts Magazine

Design Arts Magazine

"Very enlightening. The book offers an interesting overview on traditional values, new ways of working and different teaching methods."

Form: The Making of Design Magazine

"Designer: Half a Century of Change in Image, Training, and Techniques is an engaging and thoughtful collection, assembling personal memories and considered reflections from a variety of designers, design educators and theorists, enabling us to better understand the last half century of design."

Aidan Rowe |

Table of Contents

Part 1. Discussion
Chapter 1: Changing attitudes, images and terminology
Chapter 2: The neglect of drawing
Chapter 3: Changes in the training of designers
Part 2. Wider perspectives
Chapter 4: Design education in the last fifty years: a personal perspective
Jorge Frascara
Chapter 5: Musings about design
Sharon Helmer Poggenpohl
Chapter 6: Reflections on design education in Western Australia during the last quarter of the twentieth century and beyond
Paul Green-Armytage
Chapter 7: Oven-ready for employment?
Neil Barnett & Darren Raven
Part 3. By accident or design
Chapter 8: Setting out
Chapter 9: Starting real life
Chapter 10: Packaging design
Chapter 11: Branching out
Chapter 12: Writing, teaching, research and typefaces

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