Consumer Culture
Selected Essays
Distributed for Intellect Ltd
250 pages
|
7 x 9
|
© 2016
- Contents
- Review Quotes
Table of Contents

Contents
Consumer Culture: An Introduction
Gjoko Muratovski
Chapter 1 Icons of Popular Culture: Religious Dimensions of Branding
Gjoko Muratovski
Chapter 2 Business, National Identities and International Politics: The Role of Built Environments and Architectural Propaganda in Nation Branding
Gjoko Muratovski
Chapter 3 Race, Advertisements and YouTube: Identity and Nationality
Kathleen Connellan
Chapter 4 The Use of Gold Rush Nostalgia on Wine Labels: Brief History of New Zealand’s Central Otago Wine Region
Lloyd Carpenter
Chapter 5 Mad Men and Women: Construction and Management of Advertising Executives in Popular Culture
Anne Peirson-Smith
Chapter 6 The Big Earn: A Study of Criminal Business Enterprises in Popular Culture
Carolyn Beasley
Chapter 7 Brand IKEA in a Global Cultural Economy: A Case Study
Susie Khamis
Chapter 8 The ‘Good’ Corporation: The Uneasy Relationship Between Reputation and Responsibility
Robert Crocker
Chapter 9 Acceleration in Consumerism, Technology and Sustainability
Robert Crocker
Notes on Contributors
Gjoko Muratovski
Chapter 1 Icons of Popular Culture: Religious Dimensions of Branding
Gjoko Muratovski
Chapter 2 Business, National Identities and International Politics: The Role of Built Environments and Architectural Propaganda in Nation Branding
Gjoko Muratovski
Chapter 3 Race, Advertisements and YouTube: Identity and Nationality
Kathleen Connellan
Chapter 4 The Use of Gold Rush Nostalgia on Wine Labels: Brief History of New Zealand’s Central Otago Wine Region
Lloyd Carpenter
Chapter 5 Mad Men and Women: Construction and Management of Advertising Executives in Popular Culture
Anne Peirson-Smith
Chapter 6 The Big Earn: A Study of Criminal Business Enterprises in Popular Culture
Carolyn Beasley
Chapter 7 Brand IKEA in a Global Cultural Economy: A Case Study
Susie Khamis
Chapter 8 The ‘Good’ Corporation: The Uneasy Relationship Between Reputation and Responsibility
Robert Crocker
Chapter 9 Acceleration in Consumerism, Technology and Sustainability
Robert Crocker
Notes on Contributors
Review Quotes
Choice
“In this essay collection, Muratovski focuses on how the marketing of products and services affects our lives and lifestyles, looking at brands as ‘icons of popular culture’ and links to our identities and political/economic systems. He points out that ‘consumer economics influences every facet of our lives.’ . . . One example noted in the book is that logos of well-known brands like Apple and McDonald’s have a power in our lives similar to the totems carried by early tribes. And the videos posted on YouTube enable us to share stories in much the same way that ancient civilizations did. What's more, linking New Zealand wines to the country’s Central Otago gold miners in the 1800s turns out to be a good way to capture the fancy of wine lovers. Recommended for upper-division and graduate marketing students, faculty, researchers, and practitioners.”
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