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Distributed for Intellect Ltd

Celebrity Philanthropy

There’s no question that celebrities these days are some of the most prominent faces of philanthropic activity—yet their participation raises questions about efficacy, motivations, and activism overall. This book presents case studies of celebrity philanthropy from around the globe—including such figures as Shakira, Arundhati Roy, Zhang Ziyi, Bono, and Madonna—looking at the tensions between celebrity activism and ground-level work and the relationship between celebrity philanthropy and cultural citizenship.

232 pages | 1 table | 7 x 9 | © 2015

Studies on Popular Culture

Culture Studies

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“Reinforced by the growth of electronic media, popular culture has given birth to the figure of the popular celebrity. In a time when non-governmental philanthropy is asked to resolve social problems and can sometimes influence government budgets, celebrities have moved to center stage as ‘celanthropists.’ Jeffreys and Allatson have gathered eleven essays, by scholars from around the globe, that document celebrity philanthropy and evaluate its motives and effects. The philanthropy comes in the form of endorsements, creation of foundations, direct money gifts, advocacy, or prescription. Though such philanthropy may reflect a celebrity’s quest for a better world, it may also be political dissent, self-promotion, or advocacy of Northern Hemisphere imperial capitalism. Presenting research and insights from scholars in Europe, Africa, Asia, and the Americas, this volume promotes a more nuanced understanding of philanthropists and celebrities, reveals the collateral effects of good efforts, and examines how philanthropy is viewed by its recipients. Recommended.”


Table of Contents

Series Editors’ Preface
Notes on Contributors
Chapter 1: Celebrity Philanthropy: An Introduction
Elaine Jeffreys and Paul Allatson
Part 1: Rethinking Celebrity Philosophy
Chapter 2: On Celebrity Philanthropy
Elaine Jeffreys
Chapter 3: Philanthropy, Celebrity and Incoherence
Jonathan Paul Marshall
Part 2: Branding and Development
Chapter 4: Tyra Banks’ Celebrity Philanthropy: Top Model, TZONE and the Communication of Female Empowerment
Dara Persis Murray
Chapter 5: Celebrating Development Through Sport: Right to Play and Basketball Without Borders
Rob Milington
Chapter 6: World Relations and Developmental Issues: Framing Celebrity Philanthropy Documentaries
Hilde Van den Bulck, Nathalie Claessens and Koen Panis
Chapter 7: Raising Africa? Celebrity and the Rhetoric of the White Saviour
Katherine M. Bell
Part 3: India, China and the Americas
Chapter 8: Arundhati Roy versus the State of India: The Politics of Celebrity Philanthropy
Devleena Ghosh
Chapter 9: Celebrity Philanthropy in China and the Zhang Ziyi Scandal
Elaine Jeffreys
Chapter 10: Shakira, Ricky Martin and Celanthropic Latinidad in the Americas
Paul Allatson
Chapter 11: Afterword
Paul Allatson and Elaine Jeffreys

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