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Distributed for Dalton Watson Fine Books


The Italian Decade

The story of Bugatti's reincarnation in the late 1980s.

When in 1987, Romano Artioli and his high-profile associates—Ferruccio Lamborghini, Paolo Stanzani and Jean-Marc Borel—decided to reincarnate Bugatti, one of the most famous automotive marques of all time, they were not the first to go down this path. Attempts at relaunching famous brands, such as Duesenberg, Invicta, Mercer and Stutz, had been made by moneyed adventurers, yet all the projects, almost without fail, had ended in sorrow.

In what way could Bugatti be any different? In Ferruccio Lamborghini, Paolo Stanzani and design legend Marcello Gandini, they had three of the most prominent names in the Italian supercar firmament, and the factory at Campogalliano was one of the most modern, stylish, and theoretically efficient in the realms of automotive manufacturing edifices. The inauguration itself was an event of great splendour, with the who’s who of the European automobile industry present, suggesting a bright future for the marque.

Five years later, Romano Artioli’s dream was over. Bankruptcy was declared, the factory was closed, leaving the last hundred workers jobless, and the beautiful campus reduced to a ghost building. Not even a decade had passed between the first germs of an idea in 1986, and the end in 1995, yet there are enough ingredients for an exciting action-filled television series: discord, rivalry, pride, power, money, prestige, stars, crises and a dramatic end.

What happened? Why did it happen? Bugatti: The Italian Decade answers all that and more.

400 pages | 700 color plates, 90 halftones | 8 1/2 x 12

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"No one is more qualified to write the story of Bugatti’s Italian Decade than the irrepressible, prolific, and truly enjoyable Gautam Sen."

Veloce Today

Table of Contents

10Prologue – Marvel of Molsheim

30The Genesis
42Paolo Stanzani – The Engineer
46Nuccio Bertone – The Coachbuilder
50Tecnostile – The Technicians
54Musée National de l’Automobile – The Museum
58Rembrandt Bugatti – The Sculptor

60The Mechanics of the Soul
76Bugatti Type 35 – The Icon
80De La Chapelle – Inspirations

84Sculpting the Vision
100Porsche 959 versus Ferrari F40 – The Inspirers
104Marcello Gandini – The Designer
108Giorgetto Giugiaro & Italdesign – The Studio
112Paolo Martin – The Other Legend

116The Final Cut
142Bugatti Type 32 Tank – The Influencer
148The Other Supercars – Others in the Reckoning
154The Cizeta V16T – The Alternative

160The Grand Unveiling
180Bugatti Cultural Centre – The Design Hub
184Ettore Bugatti Srl – The Merchandisers

188The Dynamics of Testing
212Fabbrica Blu – The Factory
220Nicola Materazzi – The Engineer

224Media Musings & Other Matters
240Bugatti Consultancy – The Advisors

254AN EPIC Supercar
270Bugatti EB112 – The Super Saloon

280Days of Glory
298Mauro Forghieri – The Engineer
302Lotus Cars – The Takeover
308Hypercars – The 300 km/h Club
31424 Hours of Le Mans – The Comeback

330The Dream Unravels
346World Speed Runs – The Speedtraps
352IMSA & BPR – Random Racers
360Bugatti-Lotus Project – The Business Plan
364Bugatti Hotels – Branding Ambitions

366Epilogue – The Aftermath

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