The Art of Advertising, The
Distributed for the Bodleian Library, University of Oxford
256 pages
|
200 color plates
|
9.375 x 10.25
- Contents
Table of Contents

Contents
Foreword
The Genesis of an Advertisement
Chapter 1 Advertising Takes Shape: Changing methods of production 1800 to 1939
Michael Twyman
Chapter 2 The Language of Advertising
Lynda Mugglestone
Chapter 3 Art and Commerce
Julie Anne Lambert
Chapter 4 Ways and Means
Julie Anne Lambert
Consumers and Commodities
Chapter 5 Who will Buy?
Julie Anne Lambert
Chapter 6 Shops and Advertising: 1660s to 1930s
Helen Clifford
Social History
Chapter 7 Mirror of Society?
Julie Anne Lambert
Chapter 8 Pomp and Circumstance: Images of Britain
Ashley Jackson and David Tomkins
Chapter 9 The Local Scene
Julie Anne Lambert
Notes
Further Reading
Contributors
Index
The Genesis of an Advertisement
Chapter 1 Advertising Takes Shape: Changing methods of production 1800 to 1939
Michael Twyman
Chapter 2 The Language of Advertising
Lynda Mugglestone
Chapter 3 Art and Commerce
Julie Anne Lambert
Chapter 4 Ways and Means
Julie Anne Lambert
Consumers and Commodities
Chapter 5 Who will Buy?
Julie Anne Lambert
Chapter 6 Shops and Advertising: 1660s to 1930s
Helen Clifford
Social History
Chapter 7 Mirror of Society?
Julie Anne Lambert
Chapter 8 Pomp and Circumstance: Images of Britain
Ashley Jackson and David Tomkins
Chapter 9 The Local Scene
Julie Anne Lambert
Notes
Further Reading
Contributors
Index
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