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Visualizing American Empire

Orientalism and Imperialism in the Philippines

In 1899 an American could open a newspaper and find outrageous images, such as an American soldier being injected with leprosy by Filipino insurgents. These kinds of hyperbolic accounts, David Brody argues in this illuminating book, were just one element of the visual and material culture that played an integral role in debates about empire in late nineteenth- and early twentieth-century America.

Visualizing American Empire
explores the ways visual imagery and design shaped the political and cultural landscape. Drawing on a myriad of sources—including photographs, tattoos, the decorative arts, the popular press, maps, parades, and material from world’s fairs and urban planners—Brody offers a distinctive perspective on American imperialism. Exploring the period leading up to the Spanish-American War, as well as beyond it, Brody argues that the way Americans visualized the Orient greatly influenced the fantasies of colonial domestication that would play out in the Philippines. Throughout, Brody insightfully examines visual culture’s integral role in the machinery that runs the colonial engine. The result is essential reading for anyone interested in the history of the United States, art, design, or empire.

224 pages | 66 halftones, 2 line drawings | 6 x 9 | © 2010

Anthropology: Cultural and Social Anthropology

Architecture: History of Architecture

Asian Studies: East Asia

Culture Studies

Geography: Cultural and Historical Geography

History: American History


“Much of the historical writing on U.S. imperialism in the Philippines pays scant attention to wider contexts, but Brody situates American endeavors there against the larger backdrop of Orientalism. He finds that visual media played a major role in shaping Americans’ perceptions of the Philippines, indeed, that the public eye focused on the events and ideas that lent themselves to sensational visual treatment. A creative work of interdisciplinary scholarship, Visualizing American Empire reframes our understanding of this important topic.”

Kristin Hoganson, University of Illinois at Urbana-Champaign

Visualizing American Empire works the visual archive of Orientalism’s ‘the Philippines’ in the late nineteenth and early twentieth centuries. More than an imposition of imperial power over the Orient, this remarkable study shows, these ‘visual scapes’ are fluid, contested spaces that convey and enable complex and even contradictory meanings.”

Gary Y. Okihiro, Columbia University

Table of Contents

List of Illustrations


1          Strange Travelogues: Charles Longfellow in the Orient

2          Domesticating the Orient: Edward Morse, Art Amateur, and the American Interior

3          Disseminating Empire: Representing the Philippine Colony

4          Mapping Empire: Cartography and American Imperialism in the Philippines

5          Celebrating Empire: New York City’s Victory Party for Naval Hero George Dewey

6          Building Empire: Architecture and American Imperialism in the Philippines

            Conclusion: Taft Decorates the White House




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