The Economics of Attention
Style and Substance in the Age of Information
- Contents
- Review Quotes
- Awards

Preface
1. Stuff and Fluff
2. Economists of Attention
3. What’s Next for Text?
4. An Alphabet That Thinks
5. Style/Substance Matrix
6. Barbie and the Teacher of Righteousness
7. The Audit of Virtuality
8. Revisionist Thinking
Acknowledgments
Notes
Works Cited
Index
“It’s refreshing to read a deeply literary mind who embraces the information age, and wants to focus on its civilizing possibilities rather than flee from the screens in horror.”
“I personally find this head-smackingly insightful. Of course! Money may make the world go ‘round, but it’s attention that we increasingly sell, hoard, compete for and fuss over. . . . The real news is that just about all of us—whether we participate in the market as producers or consumers—live increasingly in the attention economy as well.”
Media Ecology Association: Erving Goffman Award
Won
Economics and Business: Economics--General Theory and Principles
Education: Education--General Studies
Literature and Literary Criticism: General Criticism and Critical Theory
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