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The Affect Effect

Dynamics of Emotion in Political Thinking and Behavior

The Affect Effect

Dynamics of Emotion in Political Thinking and Behavior

Passion and emotion run deep in politics, but researchers have only recently begun to study how they influence our political thinking. Contending that the long-standing neglect of such feelings has left unfortunate gaps in our understanding of political behavior, The Affect Effect fills the void by providing a comprehensive overview of current research on emotion in politics and where it is likely to lead.

In sixteen seamlessly integrated essays, thirty top scholars approach this topic from a broad array of angles that address four major themes. The first section outlines the philosophical and neuroscientific foundations of emotion in politics, while the second focuses on how emotions function within and among individuals. The final two sections branch out to explore how politics work at the societal level and suggest the next steps in modeling, research, and political activity itself. Opening up new paths of inquiry in an exciting new field, this volume will appeal not only to scholars of American politics and political behavior, but also to anyone interested in political psychology and sociology.

432 pages | 21 line drawings, 37 tables | 6 x 9 | © 2007

Cognitive Science: General Works

Political Science: Political Behavior and Public Opinion

Psychology: General Psychology

Sociology: Social Change, Social Movements, Political Sociology

Reviews

“If you want to know how hope, fear, anxiety, and anger—among other emotions—shape the way we think and act politically, read this book! It’s the most thorough and up-to-date summary on the subject, from the philosophy of Aristotle to the latest developments in the cognitive neurosciences and political communication. The contributors are leading scholars who confront their own theories, concepts, findings, and methods (which go from classic survey research and experimentations to sticking electrodes in the brain), as well as their disagreements with each other. That’s what makes the book fascinating. It shows science in the making, building on its internal controversies and debates. And the central argument is optimistic. Far from throwing citizens into the arms of authoritarian leaders, emotions, especially anxiety, help them to think rationally and act strategically.”<Nonna Mayer, Centre de Recherches Politiques de Sciences Po, Paris (CEVIPOF)>

Nonna Mayer, Centre de Recherches Politiques de Sciences Po, Paris (CEVIPOF)

The Affect Effect is an excellent overview of research on emotion in politics and where that research is likely to head in the future. It’s on the cutting edge of a growing movement in the social sciences to explore the various intersections of neuroscience, biology, psychology, evolutionary economics, and the genetic bases of behavior. No one walking away from this book could entertain the notion that cognition is all that matters in political behavior: emotion is often the driving force behind—and works in conjunction with—cognition.”<Elizabeth Theiss-Morse, University of Nebraska, Lincoln>

Elizabeth Theiss-Morse, University of Nebraska, Lincoln

"The Affect Effect contains numerous valuable contribtions to our understanding of the causes and effects of emotions in politics. By bringing together scholars from so many fields across the social sciences and subfields within political science, the volume will be especially useful in diversifying and expanding scholarship."

Scott Basinger | Political Psychology

"The book should be of interest to scholars and practitioners alike given its relevance to contemporary politics. . . . Reading this book results in a greater understanding of how emotions are integral to voter decisions and the study of political campaigns."

Christopher Weber | Political Communication

Table of Contents

1 Theorizing Affect’s Effects
 W. RUSSELL NEUMAN, GEORGE E. MARCUS, ANN N. CRIGLER & MICHAEL MACKUEN

PART I. PUTTING THE AFFECT EFFECT IN PERSPECTIVE
2 Philosophical Psychology with Political Intent
 MICHAEL A. NEBLO
3 Political Cognition as Social Cognition: Are We All Political Sophisticates?
 DARREN SCHREIBER
4 Emotional Processing and Political Judgment: Toward Integrating Political Psychology and Decision Neuroscience
 MICHAEL L. SPEZIO & RALPH ADOLPHS

PART II. MICRO MODELS
5 The Primacy of Affect in Political Evaluations
 DAN CASSINO & MILTON LODGE
6 The Third Way: The Theory of Affective Intelligence and American Democracy
 MICHAEL B. MACKUEN, GEORGE E. MARCUS, W. RUSSELL NEUMAN & LUKE KEELE
7 Affective Intelligence and Voting: Information Processing and Learning in a Campaign
 DAVID P. REDLAWSK, ANDREW J. W. CIVETTINI & RICHARD R. LAU
8 Identities, Interests, and Emotions: Symbolic versus Material Wellsprings of Fear, Anger, and Enthusiasm
 TED BRADER & NICHOLAS A. VALENTINO
9 On the Distinct Political Effects of Anxiety and Anger
 LEONIE HUDDY, STANLEY FELDMAN & ERIN CASSESE
10 Don’t Give up Hope: Emotions, Candidate Appraisals, and Votes
 MARION R. JUST, ANN N. CRIGLER & TODD L. BELT

PART III. MACRO MODELS
11 The Road to Public Surveillance: Breeching Attention Thresholds
 DORIS GRABER
12 Meaning, Cultural Symbols, and Campaign Strategies
 DAVID C. LEEGE & KENNETH D. WALD
13 Testing Some Implications of Affective Intelligence Theory at the Aggregate Level
 PETER F. NARDULLI & JAMES H. KUKLINSKI

PART IV. NEXT STEPS IN RESEARCH AND OUTREACH
14 Politics and the Equilibrium of Fear: Can Strategies and Emotions Interact?
 ARTHUR LUPIA & JESSE O. MENNING
15 The Affect Effect in the Very Real World of Political Campaigns
 DAN SCHNUR
16 Cognitive Neuroscience and Politics: Next Steps
 ROSE MCDERMOTT
 
References
Contributors
Index

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