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Distributed for Campus Verlag

Strategy

Navigating the Complexity of the New World

Second Edition

Distributed for Campus Verlag

Strategy

Navigating the Complexity of the New World

Second Edition

The development of Fredmund Malik’s strategic framework was a result of his early realization that both business and society are experiencing one of the greatest transformations in history—a process he calls “The Great Transformation21.” One of the first to notice and address the financial and debt crisis, Malik concluded that its primary causes were neoliberalism and a misplaced focus on shareholder value. This focus caused leaders to pursue the wrong strategies, eventually resulting in one of the greatest misallocations of economic and social resources in history.

In response, Malik devised innovative strategic tools that allow the crisis to be used as a springboard for repositioning organizations and enacting structural reform—tools contained in this fully revised second edition of Strategy. Precisely addressing the complexity of strategic challenges, Malik’s comprehensive management framework helps organizations and businesses successfully navigate any economic environment. Exploring the technological innovations that have revolutionized business, Malik outlines the problems confronting companies in this novel era. He then discusses the many effective cybernetic systems for strategic navigation and the patterns of transformations to come, along with the economic dynamics that will accompany them. Strategy also lays out revolutionary new methods that allow leaders around the world to master these new strategies with precision, ease, and unprecedented speed.

401 pages | 113 color plates | 6 x 9 | © 2017

Economics and Business: Business--Business Economics and Management Studies


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Reviews

"Malik has become the leading analyst of, and expert on, management in Europe . . . and a powerful force in shaping it as a consultant. He is a commanding figure—in theory as well as in the practice of management."

Peter F. Drucker

“Malik is one of the most influential business thinkers in Europe.”

Business Week

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