Cloth $19.95 ISBN: 9781789144918 Will Publish September 2021 For sale in North and South America only
E-book $19.95 ISBN: 9781789144901 Will Publish August 2021

Soda and Fizzy Drinks

A Global History

Judith Levin

Soda and Fizzy Drinks

Judith Levin

Distributed for Reaktion Books

184 pages | 39 color plates, 30 halftones | 4 3/4 x 7 3/4
Cloth $19.95 ISBN: 9781789144918 Will Publish September 2021 For sale in North and South America only
E-book $19.95 ISBN: 9781789144901 Will Publish August 2021
An effervescent exploration of the global history and myriad symbolic meanings of carbonated beverages.
 
More than eighty years before the invention of Coca-Cola, sweet carbonated drinks became popular around the world, provoking arguments remarkably similar to those they prompt today. Are they medicinally, morally, culturally, or nutritionally good or bad? Seemingly since their invention, they have been loved—and hated—for being cold or sweet or fizzy or stimulating. Many of their flavors are international: lemon and ginger were more popular than cola until about 1920. Some are local: tarragon in Russia, cucumber in New York, red bean in Japan, and chinotto (exceedingly bitter orange) in Italy. This book looks not only at how something made from water, sugar, and soda became big business, but also how it became deeply important to people—for fizzy drinks’ symbolic meanings are far more complex than the water, gas, and sugar from which they are made.
Review Quotes
Mark Pendergrast, author of "For God, Country and Coca-Cola: The Definitive History of the Great American Soft Drink and the Company That Makes It"
“A sweeping history of soft drinks . . . [that includes] coverage of patent medicines, the science of fizz, the politics and worldwide spread of Coke and Pepsi, and the wide range of ingredients, drugs, and sweeteners that have gone into these drinks.”
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