Foreword / Tom Flanagan

Part 1: Theoretical Parameters

1 Welcome to Non-Stop Campaigning / Alex Marland, Anna Lennox Esselment, and Thierry Giasson

2 Governing on the Front Foot: Politicians, Civil Servants, and the Permanent Campaign in Canada / Jonathan Craft

3 Databases, Microtargeting, and the Permanent Campaign: A Threat to Democracy? / Steve Patten

Part 2: Political Parties

4 Media-Party Parallelism: How the Media Covers Party Messaging / Andrea Lawlor

5 “Friend, Can You Chip in $3?”: Canadian Political Parties’ Email Communication and Fundraising / Alex Marland and Maria Mathews

6 Online, All the Time: The Strategic Objectives of Canadian Opposition Parties / Thierry Giasson and Tamara A. Small

7 Permanent Polling and Governance / André Turcotte and Simon Vodrey

8 Election Preparation in the Federal NDP: The Next Campaign Starts the Day after the Last One Ends / David McGrane

Part 3: Governance

9 Institutional Change, Permanent Campaigning, and Canada’s Fixed Election Date Law / Phillipe Lagassé

10 Preaching to the Choir in Case It Is Losing Faith: Government Advertising’s Direct Electoral Consequences / Denver McNeney and David Coletto

11 The Obama Approach in Canada: Lessons in Leadership Branding / J.P. Lewis and Kenneth Cosgrove

12 Campaigning from the Centre / Anna Lennox Esselment and Paul Wilson

13 Permanent Campaigning and Digital Government / Amanda Clarke and Mary Francoli

14 24 Seven Videostyle: Blurring the Lines and Building Strong Leadership / Mireille Lalancette and Sofia Tourigny-Koné

15 Vulnerable Populations and the Permanent Campaign: Disability Organizations as Policy Entrepreneurs / Mario Levesque<