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Distributed for University of British Columbia Press

Permanent Campaigning in Canada

Election campaigning never stops. That is the new reality of politics and government in Canada, where everyone from staffers in the Prime Minister’s Office to backbench MPs practise political marketing and communication as though each day were a battle to win the news cycle. Permanent Campaigning in Canada examines the growth and democratic implications of political parties’ relentless search for votes and popularity and what constant electioneering means for governance. This is the first study of a phenomenon – including the use of public resources for partisan gain – that has become embedded in Canadian politics and government.

Table of Contents

Foreword / Tom Flanagan

Part 1: Theoretical Parameters

1 Welcome to Non-Stop Campaigning / Alex Marland, Anna Lennox Esselment, and Thierry Giasson

2 Governing on the Front Foot: Politicians, Civil Servants, and the Permanent Campaign in Canada / Jonathan Craft

3 Databases, Microtargeting, and the Permanent Campaign: A Threat to Democracy? / Steve Patten

Part 2: Political Parties

4 Media-Party Parallelism: How the Media Covers Party Messaging / Andrea Lawlor

5 “Friend, Can You Chip in $3?”: Canadian Political Parties’ Email Communication and Fundraising / Alex Marland and Maria Mathews

6 Online, All the Time: The Strategic Objectives of Canadian Opposition Parties / Thierry Giasson and Tamara A. Small

7 Permanent Polling and Governance / André Turcotte and Simon Vodrey

8 Election Preparation in the Federal NDP: The Next Campaign Starts the Day after the Last One Ends / David McGrane

Part 3: Governance

9 Institutional Change, Permanent Campaigning, and Canada’s Fixed Election Date Law / Phillipe Lagassé

10 Preaching to the Choir in Case It Is Losing Faith: Government Advertising’s Direct Electoral Consequences / Denver McNeney and David Coletto

11 The Obama Approach in Canada: Lessons in Leadership Branding / J.P. Lewis and Kenneth Cosgrove

12 Campaigning from the Centre / Anna Lennox Esselment and Paul Wilson

13 Permanent Campaigning and Digital Government / Amanda Clarke and Mary Francoli

14 24 Seven Videostyle: Blurring the Lines and Building Strong Leadership / Mireille Lalancette and Sofia Tourigny-Koné

15 Vulnerable Populations and the Permanent Campaign: Disability Organizations as Policy Entrepreneurs / Mario Levesque<

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