Paper $50.00 ISBN: 9781611686166 Published October 2014

The Poster

Art, Advertising, Design, and Collecting, 1860s–1900s

Ruth E. Iskin

The Poster

Ruth E. Iskin

Distributed for Dartmouth College Press

432 pages | 6 1/4 x 9 1/4
Paper $50.00 ISBN: 9781611686166 Published October 2014
The Poster: Art, Advertising, Design, and Collecting, 1860s–1900s is a cultural history that situates the poster at the crossroads of art, design, advertising, and collecting. Though international in scope, the book focuses especially on France and England. Ruth E. Iskin argues that the avant-garde poster and the original art print played an important role in the development of a modernist language of art in the 1890s, as well as in the adaptation of art to an era of mass media. She moreover contends that this new form of visual communication fundamentally redefined relations between word and image: poster designers embedded words within the graphic, rather than using images to illustrate a text. Posters had to function as effective advertising in the hectic environment of the urban street. Even though initially commissioned as advertisements, they were soon coveted by collectors. Iskin introduces readers to the late nineteenth-century “iconophile”—a new type of collector/curator/archivist who discovered in poster collecting an ephemeral archaeology of modernity. Bridging the separation between the fields of art, design, advertising, and collecting, Iskin’s insightful study proposes that the poster played a constitutive role in the modern culture of spectacle. This stunningly illustrated book will appeal to art historians and students of visual culture, as well as social and cultural history, media, design, and advertising.
Contents
List of Illustrations • List of Plates • Acknowledgments • Introduction: The Poster at a Crossroads • PART I. THE POSTER AS ART • The Poster’s Place in Modernism: Art and Mass Media in the 1890s • Toulouse-Lautrec, Jane Avril, and the Iconography of the Female Print Connoisseur in Posters • PART II. THE POSTER AND PRINT: REPRODUCTION AND CONSECRATION • The Color Print: Art in the Age of Lithography • Les Maîtres de l’Affiche: Aura and Reproduction • PART III. THE POSTER AS DESIGN AND ADVERTISING • Art and Advertising in the Street • Poster Design: The Dialogics of Image and Word • PART IV. COLLECTING AND ICONOPHILIA • The Poster at the Origins of the Age of Spectacle: The Rise of the Image and Modern Iconophobia • The Iconophile’s Collecting: Posters as an Ephemeral Archaeology of Modernity • Notes • Bibliography • Index
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