Postmodern Advertising in Japan
Seduction, Visual Culture, and the Tokyo Art Directors Club
Distributed for Dartmouth College Press
280 pages
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7 x 10
- Contents
Table of Contents

Contents
Acknowledgments • Introduction • PART 1 THE HISTORICAL FORCES • A Brief History of Japanese Advertising Design • Tokyo ADC: The Creative Core • PART 2 THE AESTHETIC FORCES • From Kawakubo to Murakami: The Emergence of Avant-garde Visual Culture • The Visual Communication Strategies within the Tokyo ADC • PART 3 THE MARKETING AND BUSINESS FORCES • Marketing Communications in Japanese Late Consumer Culture • The Impact of Creative Industry Process and Structure on Visual Rhetoric • PART 4 THE SOCIAL FORCES • Global Advertising Design and Japan • Local and Glocal Aspects of Post-bubble Japanese Advertising Design • Notes • Bibliography • Index
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