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Distributed for Hirmer Publishers

New West

Innovating at the Intersection

The mid-century linen postcard, recognized for its color-saturated hues and textured finish, evolved as a rare hybrid of the mediums of photography, painting, and mass printing. NEW WEST, a comprehensive publication of this popular art form, explores the evolution of the American West through these vibrant and compelling images.

The American West is renowned for its unique and spectacular natural scenery. While early images depicting vast expanses of unsettled land still persist, today, contemporary westerners are far more likely to live in cities than in the wild. NEW WEST celebrates the preexisting geography of the landscape, as well as its high-speed transformation to suit man’s need for growth, commerce, transportation, entertainment, arts, education, and public life. Looking through the lens of four waves of innovation; steam, steel, oil, and information, this book also asks the ultimate question of any exploration
of history: What innovation is next?

304 pages | 500 color plates | 11 1/2 x 9 | © 2019

Art: Art--General Studies

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“This is a wonderful and wonder-filled book, an obvious labor of love. It mines the physical transformation of the West and it plumbs the depths of the West of our imagination with hope and clear eyes.”

Ken Burns, filmmaker

"Who knew that deltiology—the study and collection of postcards—is the third largest hobby after coin and stamp collecting? New West, the thoughtful view into the postcard collection of architect Wolfgang Wagener and journalist Leslie Erganian, then, should have broad appeal. Organized thematically and presented with a contemplative analysis of the rapid development of the region, it flows with haptic energy while edifying on multiple fronts. . . . Leafing through the pages of this colorful assemblage of natural and manmade wonders is great fun, yielding many intriguing views of landscapes and architectural feats. Sunsets, canyons, bridges, strip mines, factories, and city vistas fill this engaging tome."

ARLIS/NA Reviews

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