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Distributed for Karolinum Press, Charles University


A Tool to Influence Human Behavior in Health Policy

An analysis of “nudging” as a tool for influencing human health behavior.

Behavioral economics sees “nudges” as ways to encourage people to re-evaluate their priorities in such a way that they voluntarily change their behavior, leading to personal and social benefits. This book examines nudging as a tool for influencing human behavior in health policy. The authors investigate the contemporary scientific discourse on nudging and enrich it with an ontological, epistemological, and praxeological analysis of human behavior. Based on analyses of the literature and a systemic review, the book defines nudging tools within the paradigm of prospect theory. In addition to the theoretical contribution, Nudging also examines and offers suggestions on the practice of health policy regarding obesity, malnutrition, and especially type 2 diabetes mellitus.

215 pages | 8 tables | 5 3/4 x 8

Economics and Business: Health Economics

Table of Contents

1. Human Behavior in the Mirror of the Traditional Paradigm
1.1. Delimitation of the Term "Human Behavior"
1.2. Human Behavior from the Perspective of the Axiom of Homo Economicus, Cartesian Rationality, and Epistemology
2. Nudges and Nudging
2.1 Behavioral Economics and Prospect Theory – The Theoretical and Methodological Bases for the Concept of the Nudge
2.2 The Phenomenon of the Nudge
2.3 The Problem of Nudging in Contemporary Scientific Discourse
2.3 Nudging Tools in the Paradigm of Prospect Theory
3. Food Nudges – Health Policy Tools in the Field of Obesitology and Diabetology
3.1 Defining “Food Nudges “
3.2 The Methods and Methodology for Analyzing the Scientific Discourse in the Field of Food Nudges
3.3 Results of the Analysis of Scientific Discourse. Identified Food Nudging Tools.
3.3.1 Priming and Labeling
3.3.2 Positioning, Proximity and Size Nudges
3.3.3. Decoy Effect, Default Options, Framing, Monetary Nudges, Salience Effect and Social Norms
3.3.4. Multi-Component Nudges
4. Systematic Review of Scientific Articles on Food Nudges
4.1 Country of Origin of the Selected Scientific Studies
4.2 Classification of Analyzed Scientific Studies according to Journals
4.3 Detailed Results of the Literary Search by Category Nudges (Years of 2017–2021)
Name Index
Subject Index

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