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Distributed for University of British Columbia Press

The Media Gaze

Representations of Diversities in Canada

While Canada is known for its official commitment to diversity, a close look at the country’s media reveals that lip service to differences notwithstanding, they rarely engage with it in ways that reflect its presence in Canadian society. The Media Gaze exposes the mainstream media’s attempts to appear objective, even as they may ignore or misrepresent those who do not share their white, male, middle-class, heterosexual perspective. Drawing on compelling case studies, this incisive survey explores the societal implications of the industry’s hidden bias and suggests strategies for countering its dominance.

314 pages

Table of Contents


Part 1: Seeing Like the Mainstream Media

1 Disassembling Media 101

2 Conceptualizing Media Gazes

Part 2: Media Acting BadlyThe Politics of Media Gazes

3 Racialized Media, Mediated Racism

4 A Gendered Media: Male Media Gazes in a Feminist World

5 Media, Classed: Framing the Rich, the Poor, and the Working In-Between

6 Sexuality in the Media: The New Media Gays

7 Engaging Age(ism): Young Adults, Older Adults

Part 3: The (Mis)Representational Processes Case Studies in Seeing Like the Media

8 Racializing Immigrants/Refugees: News Framing the Other Within

9 Advertising Beauty: What Is Dove Really Doing?

10 Reclaiming a Muscular Masculinity: Televising a Working-Class Heroic / With the assistance of Dr. Shane Dixon

11 Framing Religion: Media Blind Spot or Coverage That Blinds?

Part 4: Gazing against the GrainToward an Oppositional Media Gaze

12 Social Media as Oppositional Gaze

13 Unsilencing Aboriginal Voices: Toward an Indigenous Media Gaze

14 Ethnic Media: “Empowering the People”

Conclusion: Re-engaging the Media Gaze



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