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Distributed for Campus Verlag

Leading with the Brain

The 7 Neurobiological Factors to Boost Employee Satisfaction and Business Results

Translated by Romana Love
With a Preface by Gerard Hüther

Distributed for Campus Verlag

Leading with the Brain

The 7 Neurobiological Factors to Boost Employee Satisfaction and Business Results

Translated by Romana Love
With a Preface by Gerard Hüther
How do business leaders inspire their employees so deeply that employees strive to surpass their own best work, helping managers and their staff to achieve mutual success? Sebastian Purps-Pardigol has figured it out—and the answer starts with the brain. Based on insights from neuroscience, psychology, and behavioral economics, as well as one hundred and fifty interviews with employees and CEOs, he has devised a new, innovative approach to the meaning of leadership today and what it takes to make businesses unbeatable.

In Leading with the Brain, Purps-Pardigol presents seven factors all business leaders should keep in mind to not only make their workforce feel more satisfied, but also to increase the overall health and well-being of their staff. Drawing on real-life examples of businesses that succeed by managing according to scientific findings, Purps-Pardigol shows that by leading in a people-oriented, humane way, managers can release their employees’ hidden energies to the benefit of all.

See a video introducing the book.


207 pages | 2 line drawings | 6 x 9 | © 2016

Economics and Business: Business--Business Economics and Management Studies


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Reviews

“Neuroscience has caused quite a stir in recent years. In popular science books, however, you will rarely find descriptive examples of companies which systematically made use of these findings. Organizational consultant Purps-Pardigol wrote a book which closes this gap.”

Harvard Business Manager, on the German edition

“The descriptive examples [in this book] are turning this abstract topic into something tangible.”

Handelsblatt, on the German edition

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