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Distributed for University of British Columbia Press

Gendered Mediation

Identity and Image Making in Canadian Politics

Distributed for University of British Columbia Press

Gendered Mediation

Identity and Image Making in Canadian Politics

Despite decades of women’s participation in politics, the gender identities of Canadian politicians continue to attract media and public attention and shape the way they are perceived and evaluated. Gendered Mediation takes an original approach to the study of gender and political communication by examining the implications of intersecting notions of gender, sexuality, race, age, and class deployed by politicians, journalists, and citizens in Canadian politics. Building upon the gendered mediation thesis, leading scholars argue that political communication and reporting still reinforces impressions of politics as a masculine domain. Their findings have profound implications for democracy not only in Canada but also for democratic political systems elsewhere.

Table of Contents

Introduction: Gendered Identities and Political Communication / Angelia Wagner and Joanna Everitt

Part 1: Politicians’ Gendered Strategies to Shape Their Public Image

1 Candidates’ Self-Presentation Strategies: Filling in the Gaps / Elizabeth Goodyear-Grant

2 Competing Masculinities and Political Campaigns / Jerald Sabin and Kyle Kirkup

3 Not a Taboo Topic? Talking about Family on the Campaign Trail / Angelia Wagner

Part 2: Gender-Based Media Coverage of Politicians

4 Processes of Differentiation in the 2014 Toronto Mayoral Race / Bailey Gerrits and Randy Besco

5 Breaking the Concrete Ceiling: Media Portrayals of Racialized Women in Politics / Erin Tolley

6 May the Best Man Win: Masculinity in Canadian Political Humour / Daisy Raphael

7 Examining Mediation of Female and LGBTQ-Identifying Candidates / Karalena McLean in Collaboration with Angelia Wagner and Joanna Everitt

Part 3: Reactions to Gendered (Re)presentations

8 Words and Deeds: Social Movement Actors’ Assessments of Allied Politicians / Elise Maiolino

9 She’s Too Tough and He’s Too Soft: Measuring How Gendered News Frames Affect Voters’ Evaluation of Party Leaders / Catherine Lemarier-Saulnier and Thierry Giasson

10 Gender and Candidate Communication: Is There a “Double Bind”? / Elisabeth Gidengil, Delia Dumitrescu, and Dietlind Stolle

11 Exploring Viewer Reactions to Media Coverage of Female Politicians / Joanna Everitt, Lisa Best, and Derek Gaudet

Conclusion: The Complexity of Gendered Identities in Canadian Politics / Elisabeth Gidengil

Contributors; Index

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