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Distributed for University of British Columbia Press

Engagement Organizing

The Old Art and New Science of Winning Campaigns

What separates campaigns that win from those that don’t? At any given moment, there are hundreds of campaigns under way that seek to persuade citizens or decision makers to think, act, or vote in a certain way. Engagement Organizing shows how to combine old-school people power with new digital tools and data to win campaigns today. Over a dozen case studies from NGOs, unions, and electoral campaigns highlight this work in practice. At a time of growing concern about what the future holds, this book is an indispensable guide for seasoned campaigners as well as those just getting started, who want to apply the principles of engagement organizing to their own campaigns.

200 pages


Table of Contents

Foreword by Allan R. Gregg

Introduction: Failing Well

1 Organizing Principles and Training

2 Digital and Data

3 Scaling and Networked Communications

4 Disruption in the NGO Sector

5 Rediscovering Union Organizing

6 Electoral Organizing

Conclusion: Getting Started

Appendix: Advice for Rookie (Labour) Organizers

Notes; Further Resources; Index

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