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Before Publication

Montage in Art, Architecture, and Book Design. A Reader

At some point before publication, a book assumes its final form, the form in which it is experienced by its audience. Naturally, this audience is often oblivious to the many, sometimes complex, decisions involved in constructing visual meaning through the montage of different ideas and elements. But, although these deliberate decisions are not normally communicated to the audience, the book is always to some extent a conception, or mediated presentation.
The contributors to Before Publication consider the construction of visual meaning through montage, with each essay taking as its starting point a particular artifact—from Ed Ruscha’s photobook, Every Building on the Sunset Strip to works by Sergei Eisenstein, Muriel Cooper, and Marshall McLuhan to Tristan Tzara’s unpublished Dadaglobe anthology. A common theme threading throughout the chapters is the relationship between privacy and publicity. A concise introductory chapter by the book’s editors, Nanni Baltzer and Martino Stierli places the chapters in conversation and discusses the broader subject of montage in art, architecture, and book design.

160 pages | 40 color plates, 33 halftones | 7 x 9 1/2 | © 2016


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Table of Contents

Montage Reader
   Nanni Baltzer & Martino Stierli
Sergei M. Eisenstein: Drawing and/as Montage
   Antonio Somaini
Montage and the Mediation of Constructivist Architecture
   Richard Anderson
Tristan Tzara, Literary Montage, and Dadaglobe
   Adrian Sudhalter
Ad Reinhardt Assembles a News Picture
   Jason E. Hill
“Verbi-Voco-Visual” Montages in the Work of Sigfried Giedion and Marshall McLuhan
   Reto Geiser
Latter-Day Bauhaus? Muriel Cooper and the Digital Imaginary
   Robert Wiesenberger
The Making of Ed Ruscha’s Every Building on the Sunset Strip
   Doris Berger
Photographic Houses of Cards: Three Exhibitions of the 1950s
   Olivier Lugon

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