Cloth $45.00 ISBN: 9780226651729 Published August 2019
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The Republic of Color

Science, Perception, and the Making of Modern America

Michael Rossi

The Republic of Color

Michael Rossi

320 pages | 11 color plates, 6 halftones, 11 line drawings | 6 x 9 | © 2019
Cloth $45.00 ISBN: 9780226651729 Published August 2019
E-book $10.00 to $44.99 About E-books ISBN: 9780226651866 Published August 2019
The Republic of Color delves deep into the history of color science in the United States to unearth its origins and examine the scope of its influence on the industrial transformation of turn-of-the-century America.
For a nation in the grip of profound economic, cultural, and demographic crises, the standardization of color became a means of social reform—a way of sculpting the American population into one more amenable to the needs of the emerging industrial order. Delineating color was also a way to characterize the vagaries of human nature, and to create ideal structures through which those humans would act in a newly modern American republic. Michael Rossi’s compelling history goes far beyond the culture of the visual to show readers how the control and regulation of color shaped the social contours of modern America—and redefined the way we see the world.
Introduction / Cloven Tongues of Fire

Chapter One / Modern Chromatics: Ogden Rood and the Wrong-Workings of the Eye

Chapter Two / From Chemistry to Phanerochemistry: Charles Sanders Peirce and the Semiotic of Color

Chapter Three / Pathologies of Perception: Benjamin Joy Jeffries and the Invention of Color Blindness

Chapter Four / Colors and Cultures: Evolution, Biology, and Society

Chapter Five / The Pragmatic Physiology of Color Vision: Christine Ladd-Franklin and the “Evolutionary Theory” of Color

Chapter Six / Small Lies for Big Truths: Standards, Values, and Color Terms

Chapter Seven / The Logical and the Genetic: Bodies, Work, and Formal Color Notations

Conclusion / Talking about Color
Review Quotes
“An intriguing look at the history of and current way we conceive of color. . . . This book does a beautiful job of weaving together the way the different color sciences have made a cultural impact throughout history.”
"How do we as humans perceive color? What are the physical, physiological, and psychological bases of color perception? Is there a racial explanation for how humans see and describe color? These are a few of the questions reexamined. . . . In seven chapters, [Rossi] explores how the study of color perception in the US has involved a surprisingly diverse set of investigators, influencing biological thought through personal connections. . . . In this fascinating study, Rossi relates the story of racism in the US by tracing the path that led from 'talking about color' to thinking about race. . . . Highly recommended."
Journal of the History of the Behavioral Sciences
"As Michael Rossi demonstrates in The Republic of Color, blurring the distinctions between color in race and color in optics has a long and complex history in American culture and society. Rossi's wide‐ranging, well‐researched, and interdisciplinary study highlights a tenacious American obsession with color in multiple contexts from the mid‐19th through the early 20th century. . . . So much fascinating material. . . . The great strength of a successful study like Rossi's is the extent to which it encourages others to take up the project. Readers in many fields contiguous with the scientific and social focus on color will find much to inspire them here."
Michael McGovern, New Books in Science, Technology, and Society
"Rossi's study of color in American life brings anxieties over the possibility of community in the modern world into brilliant focus. . . . This vibrant book will find an audience in aesthetes and Americanists alike, or virtually anyone interested in why the technical tools for making and modulating color look the way they do."
John Tresch, The Warburg Institute, University of London
"In a kaleidoscopic tour through American laboratories, artists' studios, corporations, and game boards of the nineteenth and early twentieth centuries, Rossi puts color at the very center of US life. Colors wavered, shifted, and set each other off; stabilizing colors meant bringing order to anxious social and political relations. Lighting up a landscape of previously hidden connections, this eloquent, original book unfurls a stunning series of interlocking tales of science and sensation in the making of modern life."
Shigehisa Kuriyama, Harvard University
"Are colors creations of the mind or something out there, in the surrounding world? If their perception arises from the interaction between the mind and the world, does that mean that different minds perceive colors differently? The Republic of Color shows how modern American efforts to resolve such conundrums not only engaged profound philosophical questions about the nature of reality and human knowledge but were also constantly shadowed by sociopolitical concerns about the possibility of a shared community. This brilliant history is quite simply the most stimulating I have read in recent years."
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