Skip to main content


How Three Centuries of Stock Market Advice Reshaped Our Money, Markets, and Minds


How Three Centuries of Stock Market Advice Reshaped Our Money, Markets, and Minds

Invested examines the perennial and nefarious appeal of financial advice manuals.
Who hasn’t wished for a surefire formula for riches and a ticket to the good life? For three centuries, investment advisers of all kinds, legit and otherwise, have guaranteed that they alone can illuminate the golden pathway to prosperity—despite strong evidence to the contrary. In fact, too often, they are singing a siren song of devastation. And yet we keep listening.
Invested tells the story of how the genre of investment advice developed and grew in the United Kingdom and the United States, from its origins in the eighteenth century through today, as it saturates our world. The authors analyze centuries of books, TV shows, blogs, and more, all promising techniques for amateur investors to master the ways of the market: from Thomas Mortimer’s pathbreaking 1761 work, Every Man His Own Broker, through the Gilded Age explosion of sensationalist investment manuals, the early twentieth-century emergence of a vernacular financial science, and the more recent convergence of self-help and personal finance. Invested asks why, in the absence of evidence that such advice reliably works, guides to the stock market have remained perennially popular. The authors argue that the appeal of popular investment advice lies in its promise to level the playing field, giving outsiders the privileged information of insiders. As Invested persuasively shows, the fantasies sold by these writings are damaging and deceptive, peddling unrealistic visions of easy profits and the certainty of success, while trying to hide the fact that there is no formula for avoiding life’s economic uncertainties and calamities.

368 pages | 15 halftones | 6 x 9 | © 2022

Economics and Business: Economics--History

History: American History, British and Irish History


Invested is a comprehensive and very well-informed account of the development of financial advice literature from its first appearance in 1761 to the present day, including a very useful afterword on the effect of the current pandemic on the genre. This excellent book provides a vast and original understanding of how financial advice has grown in relation to both the evolution of the stock market and the financialization of everyday life.”

Anne Murphy, University of Portsmouth

Table of Contents

Introduction: Three Centuries of Financial Advice
Chapter 1. Making the Market (1720–1800)
Chapter 2. Navigating the Market (1800–1870)
Chapter 3. Playing the Market (1870–1910)
Chapter 4. Chartists and Fundamentalists (1910–1950)
Chapter 5. Domestic Budgets and Efficient Markets (1950–1990)
Chapter 6. Gurus and Robots (1990–2020)
Conclusion: Investing through the Crisis

Be the first to know

Get the latest updates on new releases, special offers, and media highlights when you subscribe to our email lists!

Sign up here for updates about the Press