Cloth $45.00 ISBN: 9780226771618 Will Publish November 2021
E-book $44.99 Available for pre-order. ISBN: 9780226805313 Will Publish November 2021

The Culture of Male Beauty in Britain

From the First Photographs to David Beckham

Paul R. Deslandes

The Culture of Male Beauty in Britain

Paul R. Deslandes

432 pages | 16 color plates, 104 halftones | 6 x 9
Cloth $45.00 ISBN: 9780226771618 Will Publish November 2021
E-book $44.99 ISBN: 9780226805313 Will Publish November 2021
A heavily illustrated history of two centuries of male beauty in British culture.
Spanning the decades from the rise of photography to the age of the selfie, this book traces the complex visual and consumer cultures that shaped masculine beauty in Britain, examining the realms of advertising, health, pornography, psychology, sport, and celebrity culture. Paul R. Deslandes chronicles the shifting standards of male beauty in British culture—from the rising cult of the athlete to changing views on hairlessness—while connecting discussions of youth, fitness, and beauty to growing concerns about race, empire, and degeneracy. From earlier beauty show contestants and youth-obsessed artists, the book moves through the decades into considerations of disfigured soldiers, physique models, body-conscious gay men, and celebrities such as David Beckham and David Gandy who populate the worlds of television and social media.  
Deslandes calls on historians to take beauty and gendered aesthetics seriously while recasting how we think about the place of physical appearance in historical study, the intersection of different forms of high and popular culture, and what has been at stake for men in “looking good.”
List of Illustrations


Part One Setting the Stage: The Foundations of Modern Male Beauty

Chapter 1 Physiognomists and Photographers
Chapter 2 Beauty Experts and Hairdressing Entrepreneurs
Chapter 3 Artists, Athletes, and Celebrities
Chapter 4 Poets, Soldiers, and Monuments

Part Two Men on Display in the Twentieth and Twenty-First Centuries

Chapter 5 Brylcreem Men, Cinema Idols, and Uniforms
Chapter 6 Teenagers, Bodybuilders, and Models
Chapter 7 Youthful Rebels, Gender-Benders, and Gay Men
Chapter 8 Insecure Men, Metrosexuals, and Spornosexuals


Archival Collections Consulted
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