“Highly recommended. . . This excellent book contributes to the body of work confirming that publicly subsidized sports facilities are unwise investments for taxpayers. . .  By telling the story of property tax breaks and other corporate welfare in building the United Center, Dinces reminds readers that their beloved sports teams will take advantage of an adoring public every time. The only thing left to figure out is why people allow it to happen again and again."

Choice

“Dinces effectively uses Jordan and the Bulls to analyze complicated issues surrounding the economics of professional sports in the late twentieth century. . . . Bulls Markets demonstrates how scholars can use sports as a lens to analyze important issues, such as economic inequality, that touch all Americans regardless of whether they root for the home team."

The Journal of American History

“The role of sports teams in revitalizing cities is too often taken for granted by sportswriters and urban commentators alike. In Bulls Markets, Dinces does the invaluable work of taking a no-holds-barred look at what the Michael Jordan Bulls meant to Chicago—both economically and emotionally—to determine once and for all what the city gained from a championship team, and which segment of a changing city reaped these spoils.”

Neil deMause, author of Field of Schemes

“Bulls Markets is a penetrating and provocative account of the role of Michael Jordan and the championship Bulls in Chicago’s cultural and economic development. Dinces brings together a wealth of interesting research that asks important questions about the role of sports in urban growth, spatial evolution, and social inequality. Dinces’s analysis will have resonance for the citizens and politicians in many cities and should be required reading for public servants contemplating investment in sports infrastructure.”

Andrew Zimbalist, author of Circus Maximus

“Bulls Markets is a terrific book: fine sports history, of course, and excellent urban history. Dinces reveals how wealthy owners hijack our beloved teams, and how politicians and league cartels do the bidding of the rich. Drilling deep into the story of the Bulls and Chicago, Dinces shows us that sports are part of the larger transformation of contemporary cities. Meticulously researched and beautifully written, this is an important book for anyone interested in urban history, politics, and economics.”

Elliott Gorn, Loyola University Chicago

“A must-read for anyone interested in the intersections of sport, politics, and the economy.”

Journal of Urban Affairs