Joseph Turow is the Robert Lewis Shayon Professor of Media Systems & Industries in the Annenberg School of Communication at the University of Pennsylvania. Turow is an elected Fellow of the International Communication Association and was presented with a Distinguished Scholar Award by the National Communication Association. In 2010, the New York Times called him “the ranking wise man on some thorny new-media and marketing topics.” He is the author of twelve books and editor of five, including Breaking Up America: Advertisers and the New Media World, The Voice Catchers: How Marketers Listen In to Exploit Your Emotions, Your Privacy, and your Wallet, and The Aisles Have Eyes: How Retailers Track Your Shopping, Strip Your Privacy, and Define Your Power.