Gjoko Muratovski is the founding editor of the Journal of Design, Business & Society and director of the Myron E. Ullman Jr. School of Design at the University of Cincinnati’s College of Design, Architecture, Art, and Planning (DAAP). He is the editor of Consumer Culture: Selected Essays and three volumes of Design for Business, and coeditor of Global Fashion Brands: Style, Luxury and History, all also published by Intellect Books.